Musings, Style

Buying Nigerian: A Series

September 28, 2017

Hey friend!

I’ve been meaning to write this for a while.

This is quite simply going to be a series on buying Nigerian. Brands owned by Nigerians, brands producing in Nigeria and handmade good made here in Nigeria.

There’s a lot of talk about Nigeria businesses been unreliable, selling low quality goods and lacking in customer service. I have contributed a lot to this talk, some vendors are truly terrible. That being said, it is important to highlight those doing a great job. Running a business in Nigeria is rife with challenges, small businesses suffering the most. There is very little government support and having to provide electricity, security and source funds on your own makes business particularly challenging.

Shout out to those people who are making it work- it is hard work, grinding and hustling here has a different meaning.

When the Naira crashed in early 2016, many people including myself started looking more inwards for locally sourced and locally produced items (Shocking, they weren’t necessarily less expensive, another story for another day). I particularly have a soft spot for handmade, locally made/sourced/grown and this was a real opportunity for me to start patronising such businesses. I honestly don’t mind paying more for good quality and I’ve started to think about just how ethical fast fashion is (yet another story).

I’m a big believer in amplifying what you love. So I had to do this series. I had to also put my money where my mouth is.

I’ll be highlighting businesses I’ve patronised and loved. From clothes, to shoes, to body products, to services…

None of these posts are sponsored, although some of the business owners have come to be my friends or are related to me- I will clearly state where this is the case to adjust for any bias. Nonetheless all the reviews will be completely honest and are based on products or services that I have spent my money on.

I look forward to sharing with you!

The first post in the series will be up on Saturday morning.

If you like this post share it and if you’re looking forward to the series let me know in the comments.

Feels good to be blogging again!

Love always,


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  • Reply Amina September 28, 2017 at 11:03 am

    YASSSSS! I still have a list of all the hair products you recommended sometime on this blog (or Twitter), so yes, I want this series.

    Aside, whew! at running a business in Nigeria. Currently, at a friend’s place to use her gen because I don’t have light, the inverter is bad and I have writing deadlines to meet. Tragic

  • Reply Ife September 28, 2017 at 2:31 pm

    Looking forward to this!!!

    • Reply Sabirah September 28, 2017 at 2:42 pm

      yaaay! Thank you 🙂

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